Account Based Marketing
How to craft a sales strategy to suit Account Based Marketing
Account based marketing has become really famous with B2B brands of late, and it requires a change in the entire marketing process to have a successful ABM strategy up and running. This is something a lot of brands face problems with. Many of them are not prepared to enter the supremely competitive field that is ABM, and when they do, their sales processes drop due to being dysfunctional. If you are a brand which is plagued by such troubles, or one which is considering taking up ABM strategies, read on to know how to prepare your sales team so that they can match with the requirements of an ABM strategy.
The first step is to bring the two separate spheres of marketing and sales together. Under a usual strategy these two sectors would not require much conversation between them, let alone the prospect of working together as a team with similar goals. But for an ABM strategy it is imperative that they work together.
When we say that to successfully deploy an ABM strategy, a brand needs to change the course of all their operations, they actually do. A singular funnel trajectory is required to host an ABM strategy and therefore you need to know how single funnels work. Once you have realized how the funnel works for an ABM farm, you can also be sure about which part of the funnel requires working on, and thereby ensure that.
A clear line of communication and daily updates between the various sectors of your brand is a good way to ensure that the ABM strategy you decided on is functional. Once sales and marketing are on the same board, the creation of customer profiles which is the core of any ABM strategy becomes a rather easier process. But always remember to keep the entire operation informed about the changes that are taking place within the company.