According to a lot of B2B marketing executives, increasing brand awareness along with dealing with budget restrictions are the top challenges that they face. Challenges faced by every B2B marketer are somewhat different. For some it is increasing brand awareness, for others limited staff, or introducing new products.
Here are some of the most common problems you should look out for.
The marketing team consists of inadequate staff, budget, talent required, and time
This is a serious problem faced by most B2B marketers. New ideas are generated but marketing executives are clueless about how to deal with them. The solution lies in not only conceptualizing new things bu also in implementing only the ones that will work. It is rather a wise move to analyze the entire problem beforehand and produce useful and right information.
Limited ability to developing content
Two primary sources give birth to this problem:
- Absence of the competitors’ point of differentiation
- Value proposition not being clear
Be prepared for these beforehand and save yourself the headache when they arrive out of nowhere.
Lack of insight about target audience
Most B2B companies are unable to finance the required research as well as provide training needed for the skills when a new client arrives. In either ways, plans are created and budget is allocated based on erroneous or incomplete information. Try collecting data that is as clear as possible before touching on your budget allocations.
Not sufficient alignment between marketing and sales team
The sales team is made up of people who tackle the business world head on, and the marketing team is those who sit back, analyze, and provide products to the sales team to market. Although these two worlds are dependent on each other, their skills are set widely apart and this usually causes a problem while getting them to work together. All concepts from either of the spheres need to be explained to the other for maximum proficiency.