To drive forth a successful sales team, a good sales manager is an imperative. They not only take part in recruiting the team but also ensure that every individual meets their goals and thereby the team meets the necessary goals as well. So you need to put more effort into hiring a competent sales manager rather than sales executives. Here are some of the qualities to look for in a sales manager:
A sales manager needs to be able to analyse the condition of each member of the team, and also the team as a whole entity, and provide these results to higher authorities. Along with this they also need to analyse and set correctional paths for any problem that the team is facing.
Sales strategies are absolutely important if you want to drive home a big bag of customers, and this responsibility rests on the shoulders of the sales manager. They need to have a thorough knowledge of the sales process and the various strategies for each situation and sector, and should also be able to aptly apply them through their team.
Communication and collaboration
Since this is a managerial role, the communications skills of the employee become extremely important. A good sales manager is able to give clear directions to the team and also ensure enough bipartite conversations wherever necessary. They should also be able to collaborate and work with other managers and share their thought processes.
There will come a time when the sales manager will be required to drive their team into overdrive modes and get the necessary numbers out. It is at times like these that managers fail to deliver and succumb to the pressure. This is something absolutely important and a skill that all managers should possess.
The purpose of a sales manager is multi-fold and therefore requires multiple skills to succeed. Ensure that your sales manager check these boxes.