YouTube is an often overlooked platform when it comes to social media marketing, however it is one of the most used search engines ever. And since video marketing is king right now, it is absolutely important to keep your marketing brands presence strong on YouTube, doesn’t matter whether you are into B2B marketing or B2C. Keeping this in mind, here are some of the best tips to better your YouTube marketing skills.
Remember that this is social media
The reasons people overlook YouTube is because they forget that it is a social media platform, although it doesn’t look like one. There are option to reach out to your subscribers and post content other than videos. You can post a poll or maybe a gif describing your upcoming videos. You can use this platform to interact with your audience just like you would do on Facebook or LinkedIn.
It is a well known fact that people click on videos from their search results depending on the thumbnail and therefore it becomes extremely important that you set the right thumbnail for your video. There are quite a few free applications available on the internet which will allow you to create these, such as Crello, or Canva, etc.
Learn to optimize
Just like any other social media platform YouTube too has algorithms. However, they are not so strict and thus you can use them to your advantage. Make sure that you are using the right screen ratio while making your videos and also use enough hashtags and keywords in the descriptions. You can also add a call to action button on the videos so make use of that as well.
These are some of the ways you can better use YouTube as a social media platform and use it to get organic hits. Remember to set a proper posting schedule and stick by it at all cost.