We are nearing the end of the 21st century, technology has taken over the world of marketing, but still only about 50% of the marketing brands can claim that their content marketing strategy is providing enough engagement! Why is this so? What still prevents brands from creating fresh and original content that will reach across platforms? We must begin with understanding what sort of engagement proves to be successful, and the analysis of this is absolutely important to understanding 21st century content marketing.
Since content marketing is not a linear process and takes place through a variety of media, it is tough to select one singular aspect which can serve as a measuring ground for the success of content marketing. This is why it becomes even more important as to how you choose your metrics. On one end you can count any form of customer engagement through media as a potential factor and on the other end you can count the hits on your webpage from these various sources.
But at the same time one of the most important factors on which the success of your marketing campaign depends on is the method of distribution chosen. Since so many avenues exist in today’s world, it is not enough anymore to simply float your content on the web and expect people to search and find you in the results. You need to carefully place your content so that it reaches your target audience.
The last thing that your content marketing strategy should concentrate on is the type of content you want to publish for your clients. Due to the advancement of technology some form of content has more engagement value than others. Video content, interactive content, etc. are a much better avenue right now then simply an email with an offer mentioned in it.
These are some of the most important aspects that the sphere of content marketing revolves around in current times. Keep these in mind while forging your personal content marketing technique, and always remember to provide fresh and original content.