With the recent boom in the B2B marketing world there has also been a boom in the subsidiary industries. And that is what this article is about. A carefully chosen marketing tool can be a great weapon in the hand of a B2B executive, but if not paid attention to while choosing, it can only increase their workload.
Now the truth is that there are no hard and fast rules regarding how to choose a marketing tool. This is because not all marketing brands are similar, even for B2B brands. So what we chose to do instead is make a list of the best tools there are, regardless of their type, and be assured, we cover almost all the needs of a B2B brand in this article.
Many of you might be wondering how Hubspot ended up on the top of the list. Well the truth is that Hubspot isn’t just famous for being free; it is a brilliant tool for any B2B executive. It has almost all the basic features and some upgraded features such as form integration and touch-points tracking. And not to forget, its absolutely free!
- Chili Piper
Chili Piper is an often overlooked tool by most B2B brands, but it lands second on this list because it serves a brilliant purpose. Chili Piper is basically a tool which allows clients to set up a meeting time instead of hearing the boring old ‘we will get back to you’.
As the use of Automation increases in the B2B sphere, this is a great application which uses behavior analyzing to provide email marketing solutions. With the help of GetResponse you can rest assured that the effort you are putting into composing all those personalized mails are being sent at the time of their best potential.
At the end of the day, whoever has the highest leads, is king. Clearbit helps you get a little close to making your own kingdom by creating a customer database like no other. Although many B2B brands of present time may rather use modern CRM software, Clearbit’s ability to cross reference over 250 sources to find customer details gives B2B executives the much needed edge over their competition.
For a B2B brand looking to up their content marketing game, Buzzsumo is the perfect tool. You can find out about the latest content trend of any industry, research it, and integrate it into your content marketing strategy. They also have a separate package for small brands or startups which is really helpful.
Always try to remember that a tool is there to ease your process, but it is never a replacement for the effort you need to put in. B2B lead generation is a tricky game, but you can ensure that you have the upper hand by using these applications.