B2B brands on social media work very differently than other brands. This is primarily because their target audience is never the consumer, but rather a business professional. So in a situation like this, the marketing strategy must also be different to suit the specific needs. Keeping this in mind here are some useful tips for any brand looking to increase their B2B social media marketing reach.
Plan in advance
Social media marketing is primarily content based marketing and you need creative and original content to excel at it. So if you plan at least 6 months in advance the creative team can come up much better content that they would if given a short time leash. Planning ahead also allows the entire team to know exactly which topic to concentrate on when which is a huge bonus for any marketing platform.
Paid advertisement on social media platforms such as Facebook or LinkedIn is a boon to B2B agencies. These adverts are aimed at specific groups which you can choose by using keywords and this facility allows your post to find their way into the timeline of your target audience. This feature does not cost a lot either.
Use LinkedIn above all else
While it may seem like the world is bent on Facebook and Twitter, if you are a B2B marketing executive, your social media game should be concentrated primarily on LinkedIn. The former two social media platforms primarily serve consumers and thus your use of those platforms may not prove noteworthy. However, LinkedIn is a platform made for business professionals and thus the effort you spend marketing on such a platform is bound to reap better benefits to your cause.
While all social media provide some form of tool to view the analytics of your posts, there are far better tools out there in the market and for a very cheap price as well. These software provide you a much greater insight into how your posts are reaching people and thus allow you to shape your strategy much better.
Social media has been a boon to the 21st century and therefore, one must use it to the maximum benefit. And for B2B brands, it can indeed be used to generate a lot of organic leads.